Highlights
’02 - ’05
Grey Worldwide
Junior Art Director
I started as an Intern in Grey Advertising where I had the opportunity to work on campaigns for Incredible India, SBI cards, Hyundai, Revital, Revlon, Dept. of Tourism, Samsung, Wrigley.
‘05 - ‘07
McCann Erickson
Art Director
A promotion for Coca-Cola was the project that first brought me significant attention. During my Boho phase, I embraced a kitsch style in both my attire and designs. Other brands that kept me busy included General Motors, Dabur, Nescafe, and Perfetti. A campaign for Big Babol won silver at Goa fest.
’07 - ‘11
Ogilvy
Associate Creative Director
I joined Ogilvy as a Senior Art Director. During my three glorious years there, I worked on several notable projects. My first animation film for WWF, directed by Yves Geleyn on a pro bono basis. I received my first Cannes nomination for an ENO campaign and was honored with the Best Young Creative Person’s Award. Besides that, I worked on a memorable film for USHA Sewing Machines, contributed to the Honda Jazz launch in India, and experienced self-discovery as an artist beyond art direction. I left Ogilvy as an Associate Creative Director. Other brands where I honed my skills included Vodafone, Schweppes, Kinley, and Burn Energy Drink.
11 - ‘13
McCann Erickson
Creative Director
Old habits die hard. I returned as a Creative Director. Here, I was involved in the briefs and the strategies that led to them, which was exhilarating. This place was chaotic, frenetic, frustrating, and jubilant all at once. Brands I led included PNB MetLife, General Motors, Dish TV, Dulux, Dabur, Nestle, and Subway.
‘14 - ‘23
Creativeland Asia
Executive Creative Director
2 stints back to back. Both equally eventful. During my stint here, I worked on MTS, Durex, Micromax, Domino's, The Indian Express, Transsion Holdings (Tecno, Oraimo, Itel), Pizza hut, LG corporate, Parker, Benetton, Perfetti (Centerfresh, Mentos, Chupa Chups) Aviva Life Insurance, Pernod Ricard (Blender’s Pride), Groviva and India Gate Basmati Rice. I was part of the grand jury at the New York Festival. Our Campaign for Benetton won is a Silver at the Clio Awards.
‘23 - ‘24
Hakuhodo International
Executive Creative Director
I wanted to work on something new and challenging, so I chose the automobile category. In this role, I handled Maruti Suzuki and MSIL Corporate. One of my most memorable campaigns was the No.1 SUV campaign, where I drew from my personal experience of driving cars to create compelling content.